effects of overchoice. Dilip Soman is the Corus Chair in Communication Strategy and a professor of Marketing at the Rotman School of Management. John T. bGourville/b is an associate professor of Marketing at Harvard Business School. For a b....../b photo: The Kardash family on bvacation/b in. Hawaii, 2005. 1994. MBA Full-Time Class Champion: Glenn Asano. Glenn.Asano94@rotman.utoronto.ca. MBA Part-Time Class Champion: CherylYoung. Cheryl.Young94@rotman.utoronto.ca b.../b
Overchoice:WhyVariety Can Backfire. Manufacturers often assume that ?variety is good?, but too much product assort- ments can negatively impact consumer choice and brand share. by Dilip Soman and. John bGourville/b. 36. China vs. India:The Race to Growth b....../b smelters, residential real bestate/b, orTV fac- tories. The outcome tends to be waves of overcapacity as investments are made right up to ? and sometimes way beyond ? the point where it is patently obvious that the b.../b
